107 Ways to Promote Your Shopping Mall and Search Bar

107 Ways to Promote Your Shopping Mall and Search Bar

1. Tent cards on tables and counters
   
2. Window Posters
   
3. Banner on building, across street, inside building
   
4. Pass out business cards with how to shop on the back
   
5. Book marks with shopping mall instructions
   
6. Brochures with program description
   
7. Do a monthly postcard campaign with program instructions and reminders
   
8. Introductory letter from Director
   
9. Introductory letter from Board President
   
10. Testimonial letter from members
    
11. Testimonials on Website
    
12. Create a blog for discussions and testimonials
    
13. Put OurGV banner on Website
    
14. Put links on various pages in Website
    
15. Participate in banner exchange program
    
16. Put toolbar download on your Website
    
17. Do a campaign to have supporters put toolbar on browser
    
18. Do a monthly campaign to remind people to use the toolbar for searching and shopping
    
19. Create a shopping mall newsletter
    
20. Mount a seasonal shopping campaign (e.g. Christmas) as a major fundraising goal
    
21. Mount a fundraising campaign to support a specific program or goal
    
22. Speak at various functions and explain the program to gain more supporters/users
    
23. Talk about the program at every event to remind people to use it
    
24. Mention the program to everyone you talk to during the course of a day
    
25. Insist that all board members and employees use the program and share their experiences with others
    
26. But shopping reminder on all emails as a signature
    
27. Do periodic public service announcements to local media outlets
    
28. Hold a press conference
    
29. Do periodic press releases to print media
    
30. Get the support and participation of all committees and members
    
31. Create a committee to promote the program
    
32. Put a reminder tag on every letter that goes out
    
33. Create a newsletter dedicated to the program
    
34. Always have an article about the program in all existing newsletters
    
35. Create an opt-in email list for promoting the program or use existing list for this purpose
    
36. Sign up for a text messaging account for the purpose of SMS marketing
    
37. Create a volunteer phone tree to call all supporters to explain program
    
38. Use phone tree to remind supporters about the program periodically
    
39. Launch an email campaign that asks people to explain the program to everyone in their contacts list
    
40. Create bumper stickers to promote the shopping mall
    
41. Encourage the city council to use the program to support your organization
    
42. Encourage the county supervisors to use the program to support your organization
    
43. Remind your supporters to use the program at every meeting
    
44. Require all employees and board members to put a reminder signature on their email
    
45. Leave brochures in racks around town
    
46. Leave brochures at check-out counters in other businesses
    
47. Leave brochures at the Chamber of Commerce
    
48. Promote the program at Chamber of Commerce meetings
    
49. Advertise in local media
    
50. Advertise in hotel room guidebooks
    
51. Advertise in visitor guides
    
52. Launch a word of mouth campaign in which every supporter of your organization will tell at least five people about the program
    
53. Advertise the program in local shopping papers
    
54. Reward big shoppers
    
55. Create a shoppers club support group
    
56. Promote monthly specials and coupons
    
57. Create coffee mugs that promote the shopping program and give them away or sell the
    
58. Create T-shirts that promote the mall shopping program
    
59. Create book bags, backpacks, or shopping bags that advertise the program
    
60. Advertise the program on buses and or benches
    
61. Advertise the program on supermarket shopping carts
    
62. Create an event for supporters where you can announce the program and give a PowerPoint presentation on how it works
    
63. Create an email signature inviting recipients to download the search toolbar
    
64. Put a tagline on every piece of correspondence inviting people to download the search toolbar
    
65. Create a brochure for the widest possible distribution that invites and demonstrates the search toolbar
    
66. Put the search toolbar invitation on the back of all business cards of staff, board members, and consultants
    
67. Create PSAs announcing the search toolbar
    
68. Create press releases announcing the search toolbar
    
69. Write articles about the virtues of the search toolbar for publication in newspapers, in blogs, in discussion groups, in social networking groups, and on Webpages throughout site
    
70. Place download links on every Webpage in organization's Website and blog
    
71. Create banners for toolbar download
    
72. Exchange banners with other Websites, particularly those of supporters
    
73. Pay for advertising about the toolbar in the local media
    
74. Purchase inexpensive advertising items such as pens and pencils with toolbar download invitation imprinted on them
    
75. Acquire T-shirts advertising the toolbar and require staff to wear them
    
76. Sell toolbar T-shirts to patrons and the public
    
77. Ask schools, churches and other sympathetic organizations to request that their members download your toolbar
    
78. Create toolbar bumper stickers
    
79. Sell grocery bags with toolbar ad on them
    
80. Email your list of supporters inviting them to download and use toolbar
    
81. Mail postcard to your list inviting the to use toolbar
    
82. Mail letter from director to list inviting use of toolbar
    
83. Mail letter from President of organization to list encouraging toolbar use
    
84. Create a video clip or slide show for viral marketing of toolbar
    
85. Create an SMS campaign to launch toolbar
    
86. Create a message on your phone system that advertises the toolbar
    
87. Place ads in local event brochures and programs for games, plays, concerts, symphonies, etc.
    
88. Put coop ads in chamber of commerce mailings
    
89. Have the chamber of commerce make an announcement about your program in the newsletter
    
90. Stand up and make an announcement about your program at chamber meetings and any other group you belong to
    
91. Get invited as a speaker to service clubs to present your program
    
92. Prepare a PowerPoint presentation to give at every opportunity
    
93. Put flyers on all the cars in parking lots and on the street around town
    
94. Pass out flyers at events
    
95. Get a booth at county fairs
    
96. Set up a booth in your local shopping mall
    
97. Set up a booth at farmer's markets
    
98. Set up a table as a non-profit in any high-traffic are and pass out brochures explaining your program
    
99. Create a slideshow for a digital photo frame and let it run where it will have exposure to explain your program
    
100. Run a slide show or a video explaining your program on a computer or a projection screen extolling the virtures of your program in a high traffic area
     
101. Have supporters wear large buttons that say ask me about our toolbar and shopping mall
     
102. Create business card magnets for distribution with your program on it
     
103. Create a mousepad with your promotion on it and give one to every supporter to remind the to click on your links every time they use the computer
     
104. Offer free ringtones recorded by local musicians in return for using the tool bar
     
105. Run a survey among your constituents to get a handle on how they perceive your promotion. Share the results and adjust your campaign accordingly.
     
106. Report user experiences and success stories to encourage widespread use of the system
     
107. Get an SMS short code account. Blast coupons, specials, and reminders to your list of cell phone users via text messaging
     

     
      

Can you contribute to this list? Please help to make it grow with good ideas that you have used successfully. Tell us about ideas that have not worked well too. That is always valuable information to share so that people do not waste time unproductively.

 

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